Let’s Revolutionise Recycling



of the things we throw away could be recycled


tonnes of plastic end up in our oceans every year


of plastic packaging is collected for recycling

items recycled in the Whitehead Trial

Proof of concept
from a successful trial

We are delighted that our first public trial in Whitehead, NI ran seamlessly with existing waste infrastructure.

The trial was run in collaboration with Bryson Recycling and Mid and East Antrim Borough Council, with proud support from Spar, Britvic Ireland, PepsiCo and Encirc, and is being independently assessed by Queens University Belfast.

Reward4Waste Recycling AppReward4Waste App

There’s a new app in town

Reward4Waste App Step 1 - Download app

1. Download app

Simply download the Reward4Waste app to get involved

Reward4Waste App Step 2 - Login

2. Login

Login to see how many items you and your community have recycled to date

Reward4Waste App Step 3 - Scan the deposit point

3. Scan the Deposit Point

Scan the Deposit Point such as a recycling bin first

Reward4Waste App
Reward4Waste App Step 4 - Scan items

4. Scan your items

Scan your recyclable packaging before placing into the Deposit Point

Reward4Waste App Step 5 - Deposit

5. Deposit

Due to the unique code you cannot recycle the same product twice

Reward4Waste App Step 6 - Get rewards

6. Get rewards

The more you recycle, the more Reward Points you get. These can be redeemed for rewards or donated to charity

Revolutionise Recycling

Follow our journey to see how it works

Click and Scroll on the stages below


Recycling should be as easy as possible for the consumer - Reward4Waste puts the consumer at the heart of what we do, so they can recycle at home and on-the-go.

Reward4Waste uses existing waste infrastructure, delivering the most convenient options for returning packaging.

Consumers simply download the free Reward4Waste app on their phones and play their part to revolutionise recycling. Available on the Apple App Store or Google Play.

When purchasing a drink that is in-scope of the DRS, say, in a plastic drink bottle, the consumer will pay a deposit in addition to the cost of the drink.

The consumer receives their deposit back each time they recycle simply by scanning their recycling bin, then scanning the unique code on each item to be recycled before dropping them in the bin. Where recyclable materials have separate bins, consumers carry out the process for each bin/material.

When each item is recycled, consumers can monetise and ‘cash out’, collect Reward Points (that can be used like a loyalty scheme) or donate to charity.

Many consumers are confused about what can and can’t be recycled, and Reward4Waste can give guidance on its recyclability when scanned in. The app can also link with local council waste policies, again easing any confusion.

For a small minority of households who don’t own smart phones, we offer other solutions to take part.

Deposit Point

Reward4Waste can use existing deposit infrastructure, enabling convenient options for returning packaging at home and ‘on-the-go’.

When recycling at a public recycling point, the consumer scans the unique ID code on the recycling Deposit Point (which can be any bin, receptacle or reverse vending machine at home, at work or on-the-go, providing it has been allocated a unique identifying code) and the product’s unique ID code printed on the container, and then recycles.

The recycle is registered once these 2 scans have taken place, and the consumer is then credited with their deposit or rewarded with points (for rewards schemes or to donate to charity) via the app.

Reward4Waste uses blockchain technology and unique codes (serialisation) on every item which brings several advantages over existing systems:

  • It prevents any product from being recycled twice.
  • If a consumer scans an item to claim back their deposit but then throws it away as litter it can be picked up and rescanned which will identify who claimed the deposit without recycling. Identifying ‘bad actors’ in this way allows us to send advisory messages and remove them from the system either temporarily or permanently.
  • Fraud is reduced to close to zero.
  • Producers can trace product from being packaged through to it being recycled. This gives traceability for provenance and rich consumer data.
  • Data can be kept totally confidentially for each stakeholder.

Waste Management Organisation

The WMO collects and recycles, contributing to a sustainable future built around a circular economy. Reward4Waste receives and validates data from the WMO.

Reward4Waste works hand-in-hand with existing infrastructure such as static bins or kerbside collections – minimising effort for consumers and maximising recycling rates without disadvantaging existing processes.


Reward4Waste sends proprietary unique identifying codes to producers, who then label their items with this code, to track through their journey to recycling and eventual reuse.

Producers send production information back to Reward4Waste.

Reward4Waste records each transaction on an auditable and immutable blockchain, which can be programmed to know where the item was produced, what it contained and the recyclable material it comprises. It then tracks the item through the circular economy.

Each producer has free access to their own data ‘node’ but will not be able to see data any other producer or system user.

Producers with containers not in-scope of DRS (for example fabric conditioner) can also use Reward4Waste, by encouraging consumers to recycle by offering Reward Points. These Reward Points can then be claimed against future purchases, used within loyalty schemes or donated to charity.

Brand Owners

Reward4Waste increases recycling and rewards users - acting as a loyalty programme where appropriate and bringing rich data and insights on recycling behaviour.

It records who recycled it and where, and if required, can continue to track its journey post return by the consumer. This insight into recycling and consumption behaviour can bring rich learnings to brand owners.

Reward4Waste works hand in hand with brand owners sustainability and marketing strategies.

Powered By CryptoCycle

CryptoCycle™ is a UK-based technology company transforming industries that suffer from fraud and errors by offering a synchronised and secure record of transactions with green blockchain and AI.

CryptoCycle™ created Reward4Waste to significantly reduce the global waste crisis.

CryptoCycle Logo


We are running trials on Reward4Waste. If you want to learn more about Reward4Waste please sign up to our newsletter.

1. Transforming consumer behaviour around recycling – the app will incentivise and reward consumers for recycling, whilst having the ability to engage and provide clarity over recycling

2. Bringing incremental economic value through the recycled and re-used packaging – a true circular economy

3. Immutable, secure and auditable – tracking packaging end to end

4. Capturing data and insights over time to understand consumer behaviour around recycling

5. Ability to use Reward4Waste within existing waste management and recycling infrastucture

6. Reward4Waste offers a real chance to accelerate change and make a positive difference

Demanding social and legislative obligations relating to sustainable development and responsible consumption means our stakeholders range from national and local government, through manufacturers to retailers and waste companies and ultimately consumers. Many stakeholders are already pre-disposed to deliver on this global agenda with both government and manufactures under increasing pressure to deliver change.

When established and embedded into existing waste management and recycling infrastructure, the Reward4Waste platform will provide governments with a vital economic instrument to influence, including tracking and influencing recycling behaviour as well as purchasing behaviour. Reward4Waste offers a real chance for governments to accelerate change.

We are collaborating with interested partners to trial Reward4Waste in several communities and organisations. Reward4Waste offers a real chance to accelerate change. If you would like Reward4Waste in your community, place of study or work, please get in touch at hello@reward4waste.com

CryptoCycle is not currently raising funds through external funding rounds.

However, we are always interested in talking to potential investors, particularly those who can bring relevant knowledge and experience.

If you are interested in potentially investing in CryptoCycle then please contact us by emailing invest@cryptocycle.co.uk.

There is a growing global awareness of the waste crisis; governments across the globe are under pressure to take action.

The UN Global Partnership on Marine Litter has an action plan put forward by the G7 and G20 and a resolution on marine litter and microplastics was adopted at the United Nations Environment Assembly.

The EU has set out its vision for Europe’s new plastics economy EU Member States will be obliged to reach a 90% collection rate for disposable plastic drink bottles by 2025. By 2030 all plastics packaging placed on the EU market will be recyclable or easily recycled. An EU target is in place for recycling 65% of municipal waste by 2030 and the EU has issued a directive requiring every soft drink producer to use at least 25% recycling by 2025.

Plans are in place to introduce a DRS scheme in England, Wales and Northern Ireland by 2023 with Scotland the first to implement within the UK.

Ambitious legislative targets are being put in place; many countries will struggle to meet targets and new processes and levers need to be developed to tackle the practicality of waste management and the inertia in behavioural change.

We believe radically improving recycling is the cornerstone to turning the plastic tide. It is clear that collection, sorting and reprocessing need to improve, but in parallel having a circular system that engages and changes consumers behaviour through incentivisation is critical to the success of any solution.

Deposit return schemes (DRS) are becoming more and more common all around the world. When you purchase a drink in a plastic bottle (in some cases glass) you’ll be charged a small deposit at point of purchase. When you return the bottle for recycling, you will receive your deposit back.

How your deposit is returned to you is dependent on how the country runs their DRS. In some nations, you’ll need to return the bottle to a Reverse Vending Machine (RVM) at a superstore or other retail location. In other countries, the bottle will need to be returned to a designated recycling point (like a council run tip or waste management site). Regardless of the location, the deposit is always able to be claimed back.

The UK government has announced a DRS will be introduced in England, Wales and Northern Ireland in 2023, with Scotland introducing a DRS in 2022.

Reward4Waste have developed a system where deposits for beverage containers will be returned through an app that gives an instant reward or loyalty card style collection of points dependent on how the consumer wishes to be rewarded for recycling.

We are really excited about the potential of Reward4Waste, and are currently working with key stakeholders and interested parties to help bring this idea to life across the UK and beyond. Please do contact at hello@reward4waste.com if you would like to offer your support and involvement.

We have a big dream. At the moment we are working hard to bring Reward4Waste to market. Our recent trial in Northern Ireland provided proof of concept. Our longer term vision is to launch Reward4Waste across the UK and beyond.

Global smartphone ownership grows daily. According to recent research, in the UK 95% of all households in the UK own a mobile phone, with 78% of those using a smart phone and this number is growing fast.

Having an app based solution makes Reward4Waste easy and convenient to use, however, for those without a smart phone, there is the option to return via a registered retailer (“over the counter”).

Our solution has been formulated to work hand-in-hand with existing infrastructure such as static bins or home recycling kerbside collections – therefore minimising effort for consumers and maximising recycling rates without disadvantaging existing processes such as local government or district backed home recycling.

We believe that Blockchain technology has the potential to transform recycling behaviour. Blockchain provides a digital ledger that is a continuously growing distributed database and cryptographically secured. Blockchain offers immutability, security and is fraud proof. However, we believe in green blockchain – so that it has a low carbon footprint.

A reverse vending machine (RVM) uses technology to identify, collect and process used beverage containers for reuse or recycling.

Using the example of a standard vending machine, you insert money and receive a drink or other item in return for your money. When using a reverse vending machine, you insert an empty drinks bottle and receive money in return for recycling.

Reward4Waste works like a reverse vending machine from your phone, using the app to allow you to recycle your bottle in return for a reward. Due to the unique coding system you can only redeem the same container once (so there is no fraud).

Want to get involved?

Reward4Waste is an app that rewards you for recycling. If you are a business and want to find out more, please get in touch.