Tackling environmental problems through circular technology



tonnes of plastic end up in our oceans every year

About CryptoCycle

We are a UK-based technology company, transforming industries through game changing thinking and technology.

We are passionate about the environment and like tackling big problems. That’s why our first concept is Reward4Waste, an app based solution that rewards users every time they recycle.

Using green blockchain and AI technology to spark behavioural change, Reward4Waste offers a transparent and incorruptible method of tracking individual packaging through the circular economy.

Reward4Waste brings a multitude of opportunities, from digital DRS, loyalty schemes and re-usable packaging / return to store.


We have several other exciting innovations we are working on – please talk to us to find out more.

CryptoCycle is not currently raising funds through external funding rounds

However, we are always interested in talking to potential investors, particularly those who can bring relevant knowledge and expertise.

If you are interested in potentially investing in CryptoCycle then please contact us by emailing hello@reward4waste.com.


We are running trials on Reward4Waste. If you want to learn more about Reward4Waste please sign up to our newsletter.

1. Transforming consumer behaviour around recycling – the app will incentivise and reward consumers for recycling, whilst having the ability to engage and provide clarity over recycling

2. Bringing incremental economic value through the recycled and re-used packaging – a true circular economy

3. Immutable, secure and auditable – tracking packaging end to end

4. Capturing data and insights over time to understand consumer behaviour around recycling

5. Ability to use Reward4Waste within existing waste management and recycling infrastucture

6. Reward4Waste offers a real chance to accelerate change and make a positive difference

Demanding social and legislative obligations relating to sustainable development and responsible consumption means our stakeholders range from national and local government, through manufacturers to retailers and waste companies and ultimately consumers. Many stakeholders are already pre-disposed to deliver on this global agenda with both government and manufactures under increasing pressure to deliver change.

When established and embedded into existing waste management and recycling infrastructure, the Reward4Waste platform will provide governments with a vital economic instrument to influence, including tracking and influencing recycling behaviour as well as purchasing behaviour. Reward4Waste offers a real chance for governments to accelerate change.

We are collaborating with interested partners to trial Reward4Waste in several communities and organisations. Reward4Waste offers a real chance to accelerate change. If you would like Reward4Waste in your community, place of study or work, please get in touch at hello@reward4waste.com

CryptoCycle is not currently raising funds through external funding rounds.

However, we are always interested in talking to potential investors, particularly those who can bring relevant knowledge and experience.

If you are interested in potentially investing in CryptoCycle then please contact us by emailing invest@cryptocycle.co.uk.

There is a growing global awareness of the waste crisis; governments across the globe are under pressure to take action.

The UN Global Partnership on Marine Litter has an action plan put forward by the G7 and G20 and a resolution on marine litter and microplastics was adopted at the United Nations Environment Assembly.

The EU has set out its vision for Europe’s new plastics economy EU Member States will be obliged to reach a 90% collection rate for disposable plastic drink bottles by 2025. By 2030 all plastics packaging placed on the EU market will be recyclable or easily recycled. An EU target is in place for recycling 65% of municipal waste by 2030 and the EU has issued a directive requiring every soft drink producer to use at least 25% recycling by 2025.

Plans are in place to introduce a DRS scheme in England, Wales and Northern Ireland by 2023 with Scotland the first to implement within the UK.

Ambitious legislative targets are being put in place; many countries will struggle to meet targets and new processes and levers need to be developed to tackle the practicality of waste management and the inertia in behavioural change.

We believe radically improving recycling is the cornerstone to turning the plastic tide. It is clear that collection, sorting and reprocessing need to improve, but in parallel having a circular system that engages and changes consumers behaviour through incentivisation is critical to the success of any solution.

Deposit return schemes (DRS) are becoming more and more common all around the world. When you purchase a drink in a plastic bottle (in some cases glass) you’ll be charged a small deposit at point of purchase. When you return the bottle for recycling, you will receive your deposit back.

How your deposit is returned to you is dependent on how the country runs their DRS. In some nations, you’ll need to return the bottle to a Reverse Vending Machine (RVM) at a superstore or other retail location. In other countries, the bottle will need to be returned to a designated recycling point (like a council run tip or waste management site). Regardless of the location, the deposit is always able to be claimed back.

The UK government has announced a DRS will be introduced in England, Wales and Northern Ireland in 2023, with Scotland introducing a DRS in 2022.

Reward4Waste have developed a system where deposits for beverage containers will be returned through an app that gives an instant reward or loyalty card style collection of points dependent on how the consumer wishes to be rewarded for recycling.

We are really excited about the potential of Reward4Waste, and are currently working with key stakeholders and interested parties to help bring this idea to life across the UK and beyond. Please do contact at hello@reward4waste.com if you would like to offer your support and involvement.

We have a big dream. At the moment we are working hard to bring Reward4Waste to market. Our recent trial in Northern Ireland provided proof of concept. Our longer term vision is to launch Reward4Waste across the UK and beyond.

Global smartphone ownership grows daily. According to recent research, in the UK 95% of all households in the UK own a mobile phone, with 78% of those using a smart phone and this number is growing fast.

Having an app based solution makes Reward4Waste easy and convenient to use, however, for those without a smart phone, there is the option to return via a registered retailer (“over the counter”).

Our solution has been formulated to work hand-in-hand with existing infrastructure such as static bins or home recycling kerbside collections – therefore minimising effort for consumers and maximising recycling rates without disadvantaging existing processes such as local government or district backed home recycling.

We believe that Blockchain technology has the potential to transform recycling behaviour. Blockchain provides a digital ledger that is a continuously growing distributed database and cryptographically secured. Blockchain offers immutability, security and is fraud proof. However, we believe in green blockchain – so that it has a low carbon footprint.

A reverse vending machine (RVM) uses technology to identify, collect and process used beverage containers for reuse or recycling.

Using the example of a standard vending machine, you insert money and receive a drink or other item in return for your money. When using a reverse vending machine, you insert an empty drinks bottle and receive money in return for recycling.

Reward4Waste works like a reverse vending machine from your phone, using the app to allow you to recycle your bottle in return for a reward. Due to the unique coding system you can only redeem the same container once (so there is no fraud).

Want to get involved?

Reward4Waste is an app that rewards you for recycling. If you are a business and want to find out more, please get in touch.