Samantha Reed

Head of Business Australia

Sam has extensive industry experience across major telco providers in the UK and Australia and is driven by her pursuit of operational excellence.

She has led operational teams and multiple transformation programs to improve data integrity, automate processes and uplift the quality of customer experience, providing a consistently high standard.

Sam emigrated to Sydney’s Northern Beaches in 2013 and moved to the vibrant city of Melbourne earlier this year.  Sam loves exploring the great outdoors and has volunteered with a number of not-for-profits that care deeply for the environment and improving the lives of marginalized young women.

When asked why she decided to join CryptoCycle Sam said…

‘In this era of digital transformation, I can’t think of a more exciting time to be joining Cryptocycle on their mission to reward people for breathing ‘life’ into products that would ordinarily be discarded.  The use of ground breaking technology provides value and traceability of products through their lifecycle, encouraging circularity.

Recycling and reuse have always been close to my heart … from my childhood experiences of recycling fizzy drink bottles for monetary rewards, to my more recent experiences of volunteering with organisations that care deeply about the environment (Cleanup Australia/Manly Food Cooperative) and being waste aware, shopping at local markets to avoid unnecessary packaging.

I can’t wait to be part of Cryptocycle’s purpose driven journey.’