Reward4Waste
Whitehead Trial

December 1, 2020 | Written by Rachel Warren

Due to such a positive response to our Reward4Waste trial in Whitehead N.I., we are pleased to announce that the Reward4Waste trial has been extended until the end of January 2021!

That means that if you live in Whitehead, you can get rewarded for your recycling until January 31st, and you can donate or redeem your collected points until February 14th.


Reward4Waste – Trial Mechanics

The below information highlights the trial mechanics in Whitehead, Northern Ireland, run in collaboration with Bryson Recycling and Mid and East Antrim Borough Council and proud support from Britvic NI, PepsiCo and Encirc.

NB: Some of the trial mechanics would be enhanced and optimised at full roll out or larger trial, such as the use of blockchain technology and coding at point of manufacture. Please talk to us to find out more…

2000 Households in Whitehead were asked to take part in the Reward4Waste trial, which ran for 4 months, from 30th September 2020 through to January 31st 2021

Selected items of single-use packaging including plastic drinks bottles, plastic milk bottles, soft drinks cans and wine bottles have a uniquely coded sticker placed on them by staff at Whitehead SPAR before they are put on the shelves for sale.

Reward4Waste

Every household was sent an education pack, inviting them to take part and including stickers with unique ID codes to place on their household recycling boxes (glass / other)

Whitehead trial

Those that want to take part, simply download and use the Reward4Waste app, they are verified by email and postcode.

To gain Reward Points via the app, users scan the bin sticker and then scan the code on their purchased (and consumed) packaging. Once recycled the app rewards them through SPAR vouchers or allows them to donate their Reward Points to one of four local charities.

Users can recycle at home using their existing recycling boxes or on-the-go, when they are out and about, by using recycling bins. Due to the unique code, users cannot recycle the same product twice, thus eliminating fraud.

Residents are rewarded 10 or 20 Reward Points every time they recycle using the Reward4Waste app, with 100 points being worth £1.

The app also educates users on good recycling behaviour, reducing confusion when it comes to which items can be recycled.

Reward4Waste works with existing waste infrastructure, this means that during normal kerbside collections, Bryson Recycling scans the tagged recycling boxes and the items are recycled as normal.

The trial was promoted in Whitehead through a door-knocking campaign, leaflet drops and a marketing campaign which featured local residents.

The trial app gives data on who has recycled what item, when and where.

Visit our website to view the full suite of Reward4Waste benefits

For more information on Reward4Waste do please get in touch…

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